SOMMERS CONSTRUCTION GROUP INC.
THE SCOPE
01
Project Overview
02
Challenges
03
Approach
04
Result
The goal of this project was to successfully rebrand the established experiential marketing platform that is AnyRoad with strategy unique and original to their comeptitors. Ensuring that they are properly evolving side-by-side with the experiential industry, AnyRoad needed a captivating and memorable brand identity to lean into their mission of creating lasting relationships with consumers while accelerating revenue growth.
01
Project Overview
02
Challenges
03
Approach
04
Result
The goal of this project was to successfully rebrand the established experiential marketing platform that is AnyRoad with strategy unique and original to their comeptitors. Ensuring that they are properly evolving side-by-side with the experiential industry, AnyRoad needed a captivating and memorable brand identity to lean into their mission of creating lasting relationships with consumers while accelerating revenue growth.
Prior to sketching the client had requested options for a pictorial mark that would later be combined with a wordmark. A rough series of sketches were developed that showcased various elements within the construction community. From blueprints, to building structures the client was able to clearly identify which marks caught their eye and those that didn't reflect their vision.
ILLUSTRATIONS
Our inventive utilization of advanced technology, including a proprietary content management system (CMS), facilitated the seamless customization of reports within the resource center. This not only enhanced content management capabilities but also contributed to a more fluid and intuitive user experience.
Similar to other projects, we provided three different explorations based on the information we have. The final solution ended up being parts of everything combined into a single design, although one exploration was selected as primary.
PRODUCT SHOTS
The inception of this venture involved a strategic restructuring of the resource center's navigation and user experience. As we transitioned into the development phase, our team, in collaboration with our design partner InnovateCraft, leveraged innovative solutions to create a dynamic and comprehensive system.
Integrating bespoke features tailored to ElevateHub's unique needs, we implemented a novel approach to categorize resources.
WEB DEVELOPMENT
THE SCOPE
01
Project Overview
02
Challenges
03
Approach
04
Result
The goal of this project was to successfully rebrand the established experiential marketing platform that is AnyRoad with strategy unique and original to their comeptitors. Ensuring that they are properly evolving side-by-side with the experiential industry, AnyRoad needed a captivating and memorable brand identity to lean into their mission of creating lasting relationships with consumers while accelerating revenue growth.
01
Project Overview
02
Challenges
03
Approach
04
Result
The goal of this project was to successfully rebrand the established experiential marketing platform that is AnyRoad with strategy unique and original to their comeptitors. Ensuring that they are properly evolving side-by-side with the experiential industry, AnyRoad needed a captivating and memorable brand identity to lean into their mission of creating lasting relationships with consumers while accelerating revenue growth.
ILLUSTRATIONS
Prior to sketching the client had requested options for a pictorial mark that would later be combined with a wordmark. A rough series of sketches were developed that showcased various elements within the construction community. From blueprints, to building structures the client was able to clearly identify which marks caught their eye and those that didn't reflect their vision.
PRODUCT SHOTS
Our inventive utilization of advanced technology, including a proprietary content management system (CMS), facilitated the seamless customization of reports within the resource center. This not only enhanced content management capabilities but also contributed to a more fluid and intuitive user experience.
Similar to other projects, we provided three different explorations based on the information we have. The final solution ended up being parts of everything combined into a single design, although one exploration was selected as primary.
WEB DEVELOPMENT
The inception of this venture involved a strategic restructuring of the resource center's navigation and user experience. As we transitioned into the development phase, our team, in collaboration with our design partner InnovateCraft, leveraged innovative solutions to create a dynamic and comprehensive system.
Integrating bespoke features tailored to ElevateHub's unique needs, we implemented a novel approach to categorize resources.
LOOKING FOR MORE?
Keep exploring, there's so much more to see.
SEE MORE
ILLUSTRATIONS
Prior to sketching the client had requested options for a pictorial mark that would later be combined with a wordmark. A rough series of sketches were developed that showcased various elements within the construction community. From blueprints, to building structures the client was able to clearly identify which marks caught their eye and those that didn't reflect their vision.
PRODUCT SHOTS
Our inventive utilization of advanced technology, including a proprietary content management system (CMS), facilitated the seamless customization of reports within the resource center. This not only enhanced content management capabilities but also contributed to a more fluid and intuitive user experience.
Similar to other projects, we provided three different explorations based on the information we have. The final solution ended up being parts of everything combined into a single design, although one exploration was selected as primary.
WEB DEVELOPMENT
The inception of this venture involved a strategic restructuring of the resource center's navigation and user experience. As we transitioned into the development phase, our team, in collaboration with our design partner InnovateCraft, leveraged innovative solutions to create a dynamic and comprehensive system.
Integrating bespoke features tailored to ElevateHub's unique needs, we implemented a novel approach to categorize resources.
LOOKING FOR MORE?
Keep exploring, there's so much more to see.
SEE MORE
I WOULD LOVE TO HEAR FROM YOU
Whether you're looking to know more about a project or just looking to say hello, please feel free to reach out!
LET'S GET IN TOUCH
I WOULD LOVE TO HEAR FROM YOU
Whether you're looking to know more about a project or just looking to say hello, please feel free to reach out!
LET'S GET IN TOUCH
I WOULD LOVE TO HEAR FROM YOU
Whether you're looking to know more about a project or just looking to say hello, please feel free to reach out!
LET'S GET IN TOUCH