KPFIT FITNESS AND NUTRITION

Role

Lead Designer

Year

2024

Category

Logo design

THE SCOPE

01
Project Overview
02
Challenges
03
Approach
04
Result

KPFIT Fitness and Nutrition, a women-owned enterprise committed to empowering women to achieve both their aesthetic and wellness goals, sought to enhance their existing logo. The current design presented readability challenges due to visual inconsistencies. The aim was to retain the logo's original structure and primary colors while transforming its appearance to project a more powerful, professional, and established image.

01
Project Overview
02
Challenges
03
Approach
04
Result

KPFIT Fitness and Nutrition, a women-owned enterprise committed to empowering women to achieve both their aesthetic and wellness goals, sought to enhance their existing logo. The current design presented readability challenges due to visual inconsistencies. The aim was to retain the logo's original structure and primary colors while transforming its appearance to project a more powerful, professional, and established image.

LOOKING FOR MORE?

Keep exploring, there's so much more to see.

THE SCOPE

01
Project Overview
02
Challenges
03
Approach
04
Result

KPFIT Fitness and Nutrition, a women-owned enterprise committed to empowering women to achieve both their aesthetic and wellness goals, sought to enhance their existing logo. The current design presented readability challenges due to visual inconsistencies. The aim was to retain the logo's original structure and primary colors while transforming its appearance to project a more powerful, professional, and established image.

01
Project Overview
02
Challenges
03
Approach
04
Result

KPFIT Fitness and Nutrition, a women-owned enterprise committed to empowering women to achieve both their aesthetic and wellness goals, sought to enhance their existing logo. The current design presented readability challenges due to visual inconsistencies. The aim was to retain the logo's original structure and primary colors while transforming its appearance to project a more powerful, professional, and established image.

01
Project Overview
02
Challenges
03
Approach
04
Result

KPFIT Fitness and Nutrition, a women-owned enterprise committed to empowering women to achieve both their aesthetic and wellness goals, sought to enhance their existing logo. The current design presented readability challenges due to visual inconsistencies. The aim was to retain the logo's original structure and primary colors while transforming its appearance to project a more powerful, professional, and established image.

CONCEPT 1

CONCEPT 2

CONCEPT 3

CONCEPT 1

CONCEPT 1

CONCEPT 2

CONCEPT 2

CONCEPT 3

CONCEPT 3

LOOKING FOR MORE?

Keep exploring, there's so much more to see.

SEE MORE

I WOULD LOVE TO HEAR FROM YOU

Whether you're looking to know more about a project or just looking to say hello, please feel free to reach out!

LET'S GET IN TOUCH

I WOULD LOVE TO HEAR FROM YOU

Whether you're looking to know more about a project or just looking to say hello, please feel free to reach out!

LET'S GET IN TOUCH

I WOULD LOVE TO HEAR FROM YOU

Whether you're looking to know more about a project or just looking to say hello, please feel free to reach out!

LET'S GET IN TOUCH

I WOULD LOVE TO HEAR FROM YOU

Whether you're looking to know more about a project or just looking to say hello, please feel free to reach out!

LET'S GET IN TOUCH

I WOULD LOVE TO HEAR FROM YOU

Whether you're looking to know more about a project or just looking to say hello, please feel free to reach out!

LET'S GET IN TOUCH