KPFIT FITNESS AND NUTRITION

Role

Lead Designer

Year

2024

THE SCOPE

01 Project Overview

02 Challenges

03 Approach

04 Result

Champions Collective is a newly launched football program and community developed by retired NFL players to help young athletes achieve their potential. To successfully launch this program, Champions Collective required a variety of promotional materials to effectively present the program, increase engagement and encourage registration for its first ever camp.

01 Project Overview

02 Challenges

03 Approach

04 Result

WEB DEVELOPMENT

To effectively introduce Champions Collective to viewers, we developed a streamlined multi-page website that provides essential information about the program. This site details the origins of Champions Collective, outlines what participants can expect at the camps, and offers a straightforward registration process. Designed to generate excitement and serve as the central hub for all things Champions Collective, the website aims to enhance user engagement and increase sign-up conversion rates.

GEAR

Included in the camp fee, each participant receives training gear and additional swag. To commemorate the Arizona camp, we designed a custom badge featuring the state flag, camp date, location, and the Champions Collective logo. This t-shirt design, exclusively given to attendees, serves as a memento of their participation in the event.

ONE-PAGER

My team and I created a one-pager to promote an upcoming camp in Phoenix, Arizona. This document provided essential information for prospective participants, including an overview of Champions Collective, details on the coaching staff, the camp schedule, associated costs, and registration instructions.

THE SCOPE

01 Project Overview

02 Challenges

03 Approach

04 Result

01 Project Overview

02 Challenges

03 Approach

04 Result

01 Project Overview

02 Challenges

03 Approach

04 Result

WEB DEVELOPMENT

To effectively introduce viewers to Kit, we created a concise multi-page website offering preliminary information about Kit, outlining what to expect, and providing registration details. This site was designed to generate excitement and enhance viewer engagement leading up to Kit’s launch.

EMAILS

We developed a comprehensive series of email campaigns, including teaser messages, incentive offers, introductions, and thank-yous, all designed to generate excitement and anticipation for Kit. This collection of over 50 email templates was crafted to be engaging and dynamic, providing a robust framework to support ongoing and future email campaign efforts.

SOCIALS

To enhance Kit’s visibility and capture viewer interest, we developed a series of social media posts and templates designed to effectively promote and inform audiences about Kit. These posts highlight Kit’s vibrant, friendly, and approachable brand identity, ensuring a compelling and engaging presentation across social platforms.

WEB DEVELOPMENT