ANYROAD
Role
Lead Designer
Year
2022-2024
Category
Marketing Collateral
THE SCOPE
01
Project Overview
02
Challenges
03
Approach
04
Result
Sommers Construction Group Inc. approached me with a logo that, while functional, had potential for refinement. Their goal for the new logo design was to create something unique within the construction industry that balanced professionalism with visual appeal. To differentiate themselves from competitors, it was crucial to develop concepts that not only empowered the client but also reflected the high quality of their work.
01
Project Overview
02
Challenges
03
Approach
04
Result
Sommers Construction Group Inc. approached me with a logo that, while functional, had potential for refinement. Their goal for the new logo design was to create something unique within the construction industry that balanced professionalism with visual appeal. To differentiate themselves from competitors, it was crucial to develop concepts that not only empowered the client but also reflected the high quality of their work.
THE SCOPE
01
Project Overview
02
Challenges
03
Approach
04
Result
Sommers Construction Group Inc. approached me with a logo that, while functional, had potential for refinement. Their goal for the new logo design was to create something unique within the construction industry that balanced professionalism with visual appeal. To differentiate themselves from competitors, it was crucial to develop concepts that not only empowered the client but also reflected the high quality of their work.
01
Project Overview
02
Challenges
03
Approach
04
Result
Sommers Construction Group Inc. approached me with a logo that, while functional, had potential for refinement. Their goal for the new logo design was to create something unique within the construction industry that balanced professionalism with visual appeal. To differentiate themselves from competitors, it was crucial to develop concepts that not only empowered the client but also reflected the high quality of their work.
01
Project Overview
02
Challenges
03
Approach
04
Result
Sommers Construction Group Inc. approached me with a logo that, while functional, had potential for refinement. Their goal for the new logo design was to create something unique within the construction industry that balanced professionalism with visual appeal. To differentiate themselves from competitors, it was crucial to develop concepts that not only empowered the client but also reflected the high quality of their work.
FROM IDEATION TO CREATION
SKETCHES
Following a comprehensive review of the sketches and a discussion of the design inspiration with the client, we developed a series of detailed compositions from the preferred sketches. I then guided the client to a final decision by providing insights into potential scalability issues and ensuring the selected designs would uphold their structural integrity.
SKETCHES
Following a comprehensive review of the sketches and a discussion of the design inspiration with the client, we developed a series of detailed compositions from the preferred sketches. I then guided the client to a final decision by providing insights into potential scalability issues and ensuring the selected designs would uphold their structural integrity.
SKETCHES
Following a comprehensive review of the sketches and a discussion of the design inspiration with the client, we developed a series of detailed compositions from the preferred sketches. I then guided the client to a final decision by providing insights into potential scalability issues and ensuring the selected designs would uphold their structural integrity.
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I WOULD LOVE TO HEAR FROM YOU
Whether you're looking to know more about a project or just looking to say hello, please feel free to reach out!
LET'S GET IN TOUCH
I WOULD LOVE TO HEAR FROM YOU
Whether you're looking to know more about a project or just looking to say hello, please feel free to reach out!
LET'S GET IN TOUCH
I WOULD LOVE TO HEAR FROM YOU
Whether you're looking to know more about a project or just looking to say hello, please feel free to reach out!
LET'S GET IN TOUCH
I WOULD LOVE TO HEAR FROM YOU
Whether you're looking to know more about a project or just looking to say hello, please feel free to reach out!
LET'S GET IN TOUCH