ANYROAD

Role

Lead Designer

Year

2022 - 2023

Category

Brand Identity

Check It Out

THE SCOPE

01
Project Overview
02
Challenges
03
Approach
04
Result

The goal of this project was to successfully rebrand the established experiential marketing platform that is AnyRoad with strategy unique and original to their comeptitors. Ensuring that they are properly evolving side-by-side with the experiential industry, AnyRoad needed a captivating and memorable brand identity to lean into their mission of creating lasting relationships with consumers while accelerating revenue growth.

01
Project Overview
02
Challenges
03
Approach
04
Result

The goal of this project was to successfully rebrand the established experiential marketing platform that is AnyRoad with strategy unique and original to their comeptitors. Ensuring that they are properly evolving side-by-side with the experiential industry, AnyRoad needed a captivating and memorable brand identity to lean into their mission of creating lasting relationships with consumers while accelerating revenue growth.

AnyRoad sought custom illustrations tailored specifically to their brand, rather than using standard stock imagery. We delivered a collection of semi-custom illustrations that included event-specific designs, representations of the founders, and versatile illustrations suitable for various applications. These illustrations feature diverse body shapes, sizes, and colors, consistently incorporating the distinctive AnyRoad branded texture.

ILLUSTRATIONS

AnyRoad's software is a key factor in their position as a leading competitor in the experiential marketing industry. To emphasize their software and highlight their distinctive analytical tracking systems, they requested an interactive method to promote their features. We created product shots that combine imagery with vector graphics, resulting in a unique and recognizable visual style. This approach is extensively utilized across their brand to effectively showcase their software and its capabilities.

PRODUCT SHOTS

To complete their brand overhaul, AnyRoad required a thorough website redesign. This extensive project involved numerous rounds of detailed revisions. Aiming to set themselves apart from competitors with a distinctive, non-traditional appearance, the website was crafted to embody these aspirations. The result is a vibrant and engaging platform that showcases AnyRoad's unique qualities, positioning them as a standout leader in their field.

WEB DEVELOPMENT

THE SCOPE

01
Project Overview
02
Challenges
03
Approach
04
Result

The goal of this project was to successfully rebrand the established experiential marketing platform that is AnyRoad with strategy unique and original to their comeptitors. Ensuring that they are properly evolving side-by-side with the experiential industry, AnyRoad needed a captivating and memorable brand identity to lean into their mission of creating lasting relationships with consumers while accelerating revenue growth.

01
Project Overview
02
Challenges
03
Approach
04
Result

The goal of this project was to successfully rebrand the established experiential marketing platform that is AnyRoad with strategy unique and original to their comeptitors. Ensuring that they are properly evolving side-by-side with the experiential industry, AnyRoad needed a captivating and memorable brand identity to lean into their mission of creating lasting relationships with consumers while accelerating revenue growth.

ILLUSTRATIONS

AnyRoad sought custom illustrations tailored specifically to their brand, rather than using standard stock imagery. We delivered a collection of semi-custom illustrations that included event-specific designs, representations of the founders, and versatile illustrations suitable for various applications. These illustrations feature diverse body shapes, sizes, and colors, consistently incorporating the distinctive AnyRoad branded texture.

PRODUCT SHOTS

AnyRoad's software is a key factor in their position as a leading competitor in the experiential marketing industry. To emphasize their software and highlight their distinctive analytical tracking systems, they requested an interactive method to promote their features. We created product shots that combine imagery with vector graphics, resulting in a unique and recognizable visual style. This approach is extensively utilized across their brand to effectively showcase their software and its capabilities.

WEB DEVELOPMENT

To complete their brand overhaul, AnyRoad required a thorough website redesign. This extensive project involved numerous rounds of detailed revisions. Aiming to set themselves apart from competitors with a distinctive, non-traditional appearance, the website was crafted to embody these aspirations. The result is a vibrant and engaging platform that showcases AnyRoad's unique qualities, positioning them as a standout leader in their field.

LOOKING FOR MORE?

Keep exploring, there's so much more to see.

SEE MORE

ILLUSTRATIONS

AnyRoad sought custom illustrations tailored specifically to their brand, rather than using standard stock imagery. We delivered a collection of semi-custom illustrations that included event-specific designs, representations of the founders, and versatile illustrations suitable for various applications. These illustrations feature diverse body shapes, sizes, and colors, consistently incorporating the distinctive AnyRoad branded texture.

PRODUCT SHOTS

AnyRoad's software is a key factor in their position as a leading competitor in the experiential marketing industry. To emphasize their software and highlight their distinctive analytical tracking systems, they requested an interactive method to promote their features. We created product shots that combine imagery with vector graphics, resulting in a unique and recognizable visual style. This approach is extensively utilized across their brand to effectively showcase their software and its capabilities.

WEB DEVELOPMENT

To complete their brand overhaul, AnyRoad required a thorough website redesign. This extensive project involved numerous rounds of detailed revisions. Aiming to set themselves apart from competitors with a distinctive, non-traditional appearance, the website was crafted to embody these aspirations. The result is a vibrant and engaging platform that showcases AnyRoad's unique qualities, positioning them as a standout leader in their field.

LOOKING FOR MORE?

Keep exploring, there's so much more to see.

SEE MORE

I WOULD LOVE TO HEAR FROM YOU

Whether you're looking to know more about a project or just looking to say hello, please feel free to reach out!

LET'S GET IN TOUCH

I WOULD LOVE TO HEAR FROM YOU

Whether you're looking to know more about a project or just looking to say hello, please feel free to reach out!

LET'S GET IN TOUCH

I WOULD LOVE TO HEAR FROM YOU

Whether you're looking to know more about a project or just looking to say hello, please feel free to reach out!

LET'S GET IN TOUCH